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Digital Diplomacy Consultancy


From improving social media communication to creating virtual digital embassies, Grassroot Diplomat offers modern solutions on country representation using engaging and effective modes of visual storytelling.

Scroll down to see how we can help.

Back to services.

SCROLL DOWN

Digital Diplomacy Consultancy


From improving social media communication to creating virtual digital embassies, Grassroot Diplomat offers modern solutions on country representation using engaging and effective modes of visual storytelling.

Scroll down to see how we can help.

Back to services.

China-16.jpg

Website Consulting and Development


Embassies that are poorly represented online are perceived
poorly offline. Let us help you create a positive and strong
online representation for your country.

Website Consulting and Development


Embassies that are poorly represented online are perceived
poorly offline. Let us help you create a positive and strong
online representation for your country.

Website Consulting and Development

The world communicates online and so should embassies. As the official representative of the nation, your embassy website should tell the story of your country and break the stereotypes and misconceptions that curb investment and tourism. Your website should be visually appealing with information that is both new and engaging. Grassroot Diplomat ensures that your embassy is the number one source of information on your country and will help you to tell the right story - something technical web developers cannot offer. Grassroot Diplomat will captivate your audience and ensure that your website presents an accurate and modern image of your country. Our team are specialists in diplomacy making Grassroot Diplomat the best option to deliver and present your digital image.

Concept example

BEFORE

AFTER

Base service includes:

  • Full design consultation
  • 5 to 8-page website
  • Clean and modern design
  • Secure and optimised website
  • Website viewable on mobiles and tablets
  • Up to 24 carefully selected stock images and graphics
  • Editing of all marketing content
  • Web hosting
  • Domain mapping to new website from existing websites
  • Monthly consultation with embassy
  • Half day training on how to maintain website
  • Turn around within 12 weeks

Advance service includes:

  • Customised visa process and implementation system online
  • Visa app download option directly from website
  • Customised visa app

Add-ons for fully customised website:

  • Integrated social media pages              
  • Research and review of public perception of nation country                     
  • Video integration                                                         
  • Brand new domain                                                      
  • Additional changes to website after delivery           
  • Search Engine Optimisation for greater visibility      
  • Custom design logo                                                        
  • Web support and troubleshooting (2hrs per month) 
  • Monthly blog and edits to keep website fresh          
  • Professional content write-up for website                 
  • Monthly report on tracking and statistics    
  • Fully integrated online visa application and processing system   
  • Downloadable visa app for handheld devices accessible            
  • 5 additional pages on website                                   

 

Examples of concept designs for embassies

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Social Media Management


Be visible and take control of your message. Keep engaged with your stakeholders and build positive relationships.  

Social Media Management


Be visible and take control of your message. Keep engaged with your stakeholders and build positive relationships.  

Social Media Management

Active use of Facebook, Twitter and Instagram immediately positions your embassy as a modern, dynamic and active role-player in public diplomacy. Consistent engagement on social media will help your embassy to control its image and communication and tell the story that best serves your objectives. Grassroot Diplomat will keep up with all social media engagements through monthly consultations with the embassy to ensure that your messaging is accurate and interactive. It will help your embassy to create positive media that truly benefits your country and the stakeholders you are building a relationship with.

Base service includes:

  • Set-up of Twitter, Facebook and Instagram accounts
  • Monthly consultation with Press Attaché
  • Monthly report on tracking and statistics
  • Strategic consultation and marketing timeline for weekly posts on all social media platforms
  • Consultation on how to interact with followers and provide appropriate responses

 

Monthly add-ons for fully customised service:

  • Custom design cover page for social media               
  • Daily Weekday Instagram feed                                    
  • Daily Weekday Facebook feed                                    
  • Daily Weekday Instagram feed                                    
  • Monthly report on tracking and statistics                    
  • 2-3 tweets per day on Twitter                                     

 


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