WELCOME TO CHAPTER 11: "BRANDED DIPLOMAT"
"Branded Diplomat" is the eleventh chapter of the Diplomatic Planner. Your personal brand will offer you with a focus on finding your voice and ensure more consistency on topics you choose to engage in. This series will teach you how to craft a personal brand that aligns to your values, caused and country without being too self-promotional, as well as strategies on how to use social media to bring awareness to issues that you feel most passionately about. You will also learn how to take control of your digital footprint and craft an online persona that is true to your mission. This series will help you craft a thoughtful brand, teach you how to target a specific audience and help you develop content that will fit around your schedule and endeavours.
By the end of the chapter, you will understand how to craft a personal brand that supports your mission, whilst staying true to your values and identity.
KEY FOCUS: crafting a brand, digital storytelling, online findability, creating niche brand, cultivating network of contacts, effective use of social media, establishing an online and offline niche
KEY RESOURCE: Designing your cause, brand target, brand statement, message architecture, thought leadership, digital voice